To say that marketing has changed is an understatement. The current pace of
evolution can aptly be defined as “reinvention.” Those working to harness this change
should be proud of the renewed industry they are creating.
Not only is marketing more critical now to every organization, but it can literally
do good, transform brand and consumer relationships through honesty and passion, and—
yes-- even change the world. There’s no question that today’s always-on, accountable,
social media environment has radically shifted the rules of “doing good business.”
Responsibility and transparency are now central to how any brand or business plays its
proper role in society.
More companies are embracing big, sustainable ideas that demonstrate true
marketing innovation in an effort to deeply connect with customers’ values. These ideals
are simply CENTRAL to new marketing principles. When done right, business growth is
often a result, and this new way of working truly represents a global revolution in
marketing intentions and possibilities.
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