The Internationalist has a long tradition of naming Agency Innovators from around the world. This year, we will be choosing these breakthrough thinkers at a time when studies tell us that client-agency trust is at an all-time low, marketers are building in-house shops, and the pandemic has created new ways of working—perhaps without the “chemistry” agencies are known for. Yet, there are still amazing people working from home who are helping to transform brands in these times.
Innovators chosen this year will be featured as part of an Innovators Podcast Series. They will be invited to be interviewed alone or with one of their clients to demonstrate that “chemistry” is alive and well—even from afar.
About AGENCY INNOVATORS:
INNOVATORS are critical to moving our business forward. They have the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy, and involving customers directly in the creative process.