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INSIGHT_7_2020
$49.00
The Reinvention of Marketing; HARDCOVER- Ship to AMERICAS
Reinvention of Marketing HARDCOVER Americas
PRICE INCLUDES SHIPPING & HANDLING TO NORTH & SOUTH AMERICA. The current pace of evolution in marketing can aptly be defined as “reinvention.” The book outlines the thinking of 15 contemporary marketing leaders and their current work in today's industry.
$29.95
Award for Marketing Makes a World of DIfference
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Marketing Makes A World of Difference
Marketing Makes A World of Difference
A global pandemic has not only changed how we live, but what we consider to be important. Society’s expectations of business and the expanded responsibilities of brands to their customers have been changing dramatically amid today’s world of stakeholder capitalism and increased corporate citizenship. Clearly, consumers want to live with more meaning-- rather than just more-- and to feel they are part of making a difference in an incredibly stressful world. From advocating sustainability to ensuring jobs, from food security to a Green Recovery, from social change to inclusivity, we are surrounded with new considerations. And marketing is essential to connecting these issues with customers' passions and values. Increasingly, we are seeing how individual brands and modern corporations use both their scale and dedication to innovation to make a real difference to the world in new efforts to “do good.”
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MMWD Entry Fee Multiple
We’re looking for work that defines a new marketing thinking that contributes to literally doing good, while contributing to brand growth and demonstrating the importance of the marketing function within the corporation.
MMWD Entry Fee Multi

MMWD Entry Fee Single
We’re looking for work that defines a new marketing thinking that contributes to literally doing good, while contributing to brand growth and demonstrating the importance of the marketing function within the corporation.
MMWD Entry Fee Single

We’re looking for work that defines a new marketing thinking 
that contributes to literally doing good, while contributing to brand growth and demonstrating the importance of the 
marketing function within the corporation.
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